Lululemon enters sports arena with NFL apparel collaboration

Anabelle Colaco
30 Oct 2025, 15:20 GMT+10

Lululemon announced a new partnership with the National Football League to launch an apparel collection featuring officially licensed gear for all 32 teams, its first collaboration with a major sports league
The line, which went on sale on October 28, includes men’s and women’s apparel and accessories bearing team logos and colors
The partnership also involves Fanatics, the sports merchandising giant that manages official NFL merchandise

VANCOUVER, Canada: Lululemon is taking its athleticwear to the gridiron. The company announced a new partnership with the National Football League (NFL) to launch an apparel collection featuring officially licensed gear for all 32 teams, its first collaboration with a major sports league.

The line, which went on sale on October 28, includes men's and women's apparel and accessories bearing team logos and colors. It blends the brand's performance-focused design with the NFL's fan appeal.

The partnership also involves Fanatics, the sports merchandising giant that manages official NFL merchandise.

Shares of Lululemon Athletica rose about five percent in premarket trading following the announcement, as investors welcomed the company's expansion into a broader athletic and fanwear market.

Watch latest videos

News RELEASES

Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Colorado Star.

More Information

International Business

Section

Amazon plans record Dutch investment to boost AI, logistics

AMSTERDAM, Netherlands: Amazon will pour 1.4 billion euros (US$1.63 billion) into its Dutch operations over the next three years, marking...

Reclining seats join list of airline perks that now cost extra

CALGARY, Canada: Calgary-based WestJet this week became one of the first North American airlines to make reclining seats a paid upgrade,...

Prestigious AACSB International Accreditation for Jindal Global Business School, Joins Elite 6% Business Schools Worldwide

OP Jindal University Sonipat (Haryana) [India], October 30: O.P. Jindal Global University (JGU) today announced that its flagship...

Kerala all set to become first Indian state to eradicate extreme poverty: Minister MB Rajesh

Thiruvananthapuram (Kerala) [India], October 30 (ANI): Kerala Minister M. B. Rajesh on Thursday stated that the state is set to become...

Kerala all set to become first Indian state to eradicate extreme poverty: CPl (M)'s MB Rajesh

Thiruvananthapuram (Kerala) [India], October 30 (ANI): Kerala MLA M. B. Rajesh on Thursday stated that the state is set to become the...

How Xi Jinping champions free trade in Asia-Pacific

BEIJING, Oct. 30 (Xinhua) -- Amid mounting trade shocks and heightened geopolitical uncertainties, Chinese President Xi Jinping will...

US

Section